Where did it all start?
Lifta is a clothing brand founded by two friends, born from a shared passion for streetwear and gym training. We realized that these two worlds, both central to many people's lives, could be brought together in a unique way.
Our goal is to create clothing that keeps the style of street fashion while staying practical for everyday life. Pieces that feel good to wear and look good—whether you're out in the city or deep in a tough workout.
We’re a brand focused on delivering high-quality, versatile products built for movement and made to last.
Lifta isn’t just a clothing brand. It’s a space for people who value both movement and style—without needing to choose one over the other.
We design clothes that feel right, look good, and fit into real life. Whether you're hitting the gym, heading out, or just doing your thing, we want you to feel confident in what you wear.
More than anything, we're proud to be building something that reflects the energy, mindset, and individuality of the people who wear it.
Our community is at the core of everything we do. We’re constantly evolving the collection to offer more options, better fits, and room for personal expression—because style should feel like your own.
Choosing Lifta means choosing more than just clothing. It’s an attitude, reflected in how you move, live, and show up. Style isn’t about putting on a show, but expressing who you are and where you’re headed.
We’re here to be part of that momentum. You’re part of our story, and we can’t wait to keep moving forward together.
Elmer & Erik