Our story

Where did it all start?

Lifta is a clothing brand founded by two friends, which stemmed from a shared passion for streetwear fashion and gym training. We realized that it would be possible to merge these two worlds that affect so many people's lives in a unique way.

Our goal is to create clothes that retain the style of street fashion and are practical for many situations. Products that are comfortable, but stylish both on the street and during hard training. We want to be a brand that strives to offer versatile, high-quality products.

Lifta is not only a clothing brand, it is a community that connects like-minded people. Those who share a passion for style and training. We are proud to have created something where you can express yourself freely and feel confident and inspired.

Our community is the most important thing to us, and their satisfaction always comes first. That's why we constantly strive to improve and expand our selection to offer our customers more options and opportunities to express their own style.

When you choose Lifta, you don't just choose clothes. You choose the style, the community and the opportunity to be a better version of yourself. You are part of our story, and we eagerly await the journey forward together.

- Erik & Elmer